Hammer then goes to see James Brown, who shoots some fireballs at him and tells him he's ready to take on the champ, which we learn is Michael Jackson when Brown says, "Bring me back his glove." Rob and Fab from Milli Vanilli even show up, speculating, "Maybe he didn't sing on the record!" It goes to a man-in-the-street segment where Queen Latifah, Danny Glover and other celebs share their thoughts. Directed by Rupert Wainwright, it starts with a newscast where Jim Belushi breaks a story that Hammer may be quitting, leaving everyone waiting for him to take the stage disappointed. The full version of the video is 15-minutes long and larded with celebrities - Hammer had a lot of famous friends. His next two albums didn't do much damage, and in 1996 he filed for bankruptcy. Hemorrhaging money, Hammer couldn't complete the tour, and he was beset with financial problems. Too Legit To Quit sold 3 million, but the single faded fast and ticket sales tapered off. This time, album sales couldn't support it. Undeterred, he went bigger than ever for his next album, Too Legit To Quit, spending $2.5 million on the video for the lead single, "2 Legit 2 Quit." He hit the road with an even bigger entourage that gobbled up even more expenses. He had race horses, including one (Dance Floor) that ran in the Kentucky Derby.īut Hammer fatigue started to set in when the fourth single from the album, "Here Comes The Hammer," stalled at #54. He had his own action figure and his own cartoon ( Hammerman). His profligate productions and lavish lifestyle (he bought a $20 million mansion) were funded by huge sales of the album, which sold an astounding 10 million copies in America, led by the hit single " U Can't Touch This." Ever the showman, Hammer was everywhere, making regular TV appearances, pitching for Pepsi, and in hot rotation on MTV. Meanwhile, PSY also attended the MTV VMAs this past September and the MTV EMAs in November, where he won the award for Best Video.MC Hammer went big with his 1990 breakthrough album Please Hammer, Don't Hurt 'Em, touring with a huge entourage that had too many hype men and not enough accountants. Previously, PSY also collaborated with Madonna during her world tour concert, which became a hot topic. Both of them showed great chemistry as they gave a fantastic performance that captivated the audience. The two mega-stars performed a mash-up of their two hits, “ Gangnam Style” and “ 2 Legit 2 Quit.” It was a “black and white” concept performance with PSY sporting an all-black outfit whereas MC Hammer sported a white outfit. Many predictions were made on who that special guest is but later on, to many people’s surprise, PSY performed a collaboration stage with none other than MC Hammer. Right before the awards ceremony, PSY spoke at an interview, “I will be up on stage with a special guest,” which raised the level of curiousity. This event was televised live by the American channel, ABC. PSY attended and won the New Media Award as well. On November 18, the AMAs were held at the Nokia Theater in Los Angeles, California. PSY has stood on stage at the American Music Awards ( AMA) for the finale with hip-hop artist MC Hammer.
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